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The 5 Secrets Of Successful Change

Writer's picture: automotivecoachesautomotivecoaches

The secret to successful digital transformation at your dealership lies in the way top management leads the change in a professional and structured manner.


A prime example of a successful change initiative is in Saudi Arabia.


The colleagues at Petromin Stellantis have impressively integrated Personalised Video Messaging from VentaVid into their Customer Journey. Here are five key aspects of their successful change:


THE 5 SECRETS OF SUCCESSFUL CHANGE


To create sustainable change in your Sales team’s retail approach, ensure these five elements are in place:


SHARED VISION: It's crucial for all Sales teams to understand that personalised video messaging can increase showroom traffic, improve conversion rates, and boost NPS scores. Petromin Stellantis engaged in dialogue with all stakeholders to secure their buy-in, address objections, and manage resistance.


SKILLS ENHANCEMENT: Ensure all Sales advisors can produce high-quality, engaging, enthusiastic, and personalised videos. Petromin Stellantis designated video experts in each showroom to act as ambassadors and mentors for the team.


MONITORING & FOLLOW UP: The management team at Petromin Stellantis monitors the quantity and quality of videos daily, motivating branch managers to meet a specific daily video target.


RESOURCES IN PLACE: Petromin Stellantis upgraded to high-speed WiFi in all showrooms to ensure quick and smooth video uploads. They also configured video templates for each model to enhance the personalised experience.


ACTION PLAN: Every Sales Advisor at Petromin Stellantis knows their daily video targets and the stages in the customer journey they need to cover, from prospecting and lead follow-up to test drive confirmations and delivery videos.


On behalf of our team and the colleagues from VentaVid, CONGRATULATIONS to the Management Team and Sales Advisors at Petromin Stellantis


Your dedication and structured approach have truly paid off.

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